To be honest, we’re not the best. There are other great PR agencies out there, and we respect their work. One of them is Allison+Partners, our head of growth is the Africa Regional Consultant there. What makes us stand out, however, is that not only do we understand the needs of startups that are trying to

Yes!  Our clients consistently get featured in the leading global, pan-African, regional, and national business and industry publications and platforms. This is not only a fact, but also part of our guarantee. By working with BetaPR, you are placing your brand in the hands of proven professionals who care about your brand’s success.

If we do not get the placements we guarantee, we’ll actually pause your account payment and keep working until we get them or give you a full refund. Fair enough?

Our team has a deep understanding of the African tech startup ecosystem and the media landscape, and we have a proven track record of delivering results for our clients. We combine strategic thinking with creative storytelling to develop compelling content and communication plans that resonate with our clients’ target audience. We also prioritize building strong, collaborative relationships with our clients, working closely with them to understand their unique needs and goals. 

 Yes, 100% worth it considering today’s competitive market. It is important for businesses and brands especially startups to establish a strong brand presence, build credibility and goodwill with target audiences. A PR and communications firm can amplify the value proposition, activities and viability of a brand at a frequency that resonates with target audiences to achieve desired results. 

BetaPR offers a range of services tailored to meet the specific needs of Tech Startups and Founders that are African and African focused. These services include media relations, strategic communications, reputation management, crisis communications, content creation and social media management. We also offer our services in Done for You (DFY) or Do It Yourself (DIY) packages, which ever best suits your budget and needs.

Every situation is different. You can tell us your target, your target audience and your budget, then we can give you our expert recommendation to go with either our DIY (Do it Yourself) service package or DFY (Done For You) service package. Ultimately as we guide and we provide you results with the service package you decide on.  

We measure the success of our campaigns with a variety of metrics. Our metrics include website traffic, lead generation, brand sentiment analysis, media coverage; that is paid, owned, and earned media coverage: as well as social media engagement, that is mentions, comments, direct messages, reactions with business), and revenue realized from social media engagement.

Yes, because we specialize in crisis communications, reputation management, and value amplification, as well as having a wealth of experience working with companies in various industries, particularly the tech startup sector. In the event of a crisis, we work quickly to develop a crisis communications plan, provide media training and support, and monitor and respond to online conversations to mitigate any potential damage to your brand.