Online Reputation Management
Thousands of established businesses and brands have seen their online reputation tarnished and are paying the price. Our team of reputation management professionals is here to help get you back on track with online reviews, removing negative articles, creating positive backlinks, and more.

Do your search results look like this?
Search results are the new permanent record for companies and brands across the globe. Specifically, negative search results can stop you from landing that new job, closing a sale, or developing new partnerships and opportunities. Otter PR will help you clean up your negative search results through our proprietary methodology that combines an affinity for press coverage with an unparalleled ability to remove negative reviews and results.
How does it work?
We use a combination of techniques to remove and suppress your negative links while creating and promoting positive links for your business or brand.
- Remove and De-Index Negative Links
- Optimize Social Media Links for Exposure
- Generate Powerful Online Profiles
- Establish High-Authority Feature Articles
- Train Google to Promote Positive Links
- Create Backlinks Directed Towards Positive Assets

Why BetaPR?
Beta Public Relations is one of the top PR firms in Africa. Our large firm works with some of the most reputable media publications and brands from across the globe. We are deeply entwined with legacy media companies and have the resources to help you prepare and act should any media crisis arise. Due to our extensive experience and insights from our experts, we can help you prepare for any situation.
Transparent Pricing
There shouldn’t be any surprises when it comes to pricing your services for your online reputation. We believe in transparent pricing and expectations — your package should be based on your individual situation.
Essential ORM
A qualified assistant will work with you to create a custom ORM strategy with guaranteed results.-
Social Assets
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Online Profiles
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1 Top-Tier Asset Per Month
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Low Aggressive Backlinks
Expert ORM
One of our experts will work closely with you to create a detailed ORM plan and long-term strategy.-
Social Assets
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Online Profiles
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2 Top-Tier Assets Per Month
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Medium Aggressive Backlinks
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Google Training
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Removal and De-indexing
Executive ORM
With a certified ORM executive on your side, our team will provide expedited results.-
Social Assets
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Online Profiles
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2 Top-Tier Assets Per Month
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Medium Aggressive Backlinks
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Google Training
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Removal and De-indexing
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Legal aid

What to Expect
With Otter, you will be a part of the process every step of the way as we navigate the ins and outs of your online reputation management strategy.
- Project Management with Asana
- See Ongoing Progress Reports
- US Team with Unlimited Communication
- Relationships with Key Outlets in the Media
Online Reputation Management FAQs
How long does it take to see results?
You should start to see results within two weeks. Factors that may affect results include the strength of negative links, location, elapsed time, and the aggressiveness of the campaign.
Which package should I purchase?
Your choice will depend on search volume, quality of negative links, and our ability to remove negative material. Speak to our ORM expert for guidance.
Is there a minimum commitment?
Yes, if you choose to work with us it has to be for a minimum of three months. This is the average time frame to see significant success.
Can we speed up the process?
There are some things that we can do to speed things up, but Google is smart. If we do too much too fast, it may be counterproductive
Do you have any guarantees?
Google changes its indexing rules periodically, making it impossible for us or anyone else to make guarantees. However, we do guarantee that you will see progress and gain new media assets each month.
How do you remove negative links?
We use a combination of strategies including appeals based on empathy, financial incentive, legal recourse, and more.